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Apple’s Vision Pro headset will launch with Disney+ streaming

Bob Iger, CEO, Disney at Apple program

Supply: Apple

The Walt Disney Firm has at all times been on the forefront of recent storytelling know-how. On Monday, it introduced a brand new partnership with Apple to carry its streaming service Disney+ to the tech big’s new augmented actuality headset.

Dubbed Imaginative and prescient Professional, the headset will permit customers to work together with digital content material in blended actuality. It is going to retail for $3,499.

Disney CEO Bob Iger stated the brand new tech will improve the Disney+ viewing expertise, noting that when the headset launches early subsequent yr, customers will have the ability to entry the streaming service.

“We’re continually in the hunt for new methods to entertain, inform and encourage our followers by combining extraordinary creativity with groundbreaking know-how to create really outstanding experiences,” Iger stated throughout Apple’s WWDC 2023 keynote on Monday. “And we imagine Apple Imaginative and prescient Professional is a revolutionary platform that may make our imaginative and prescient a actuality.”

The demo reel for the collaboration between Disney and Apple included 3D visuals of a basketball courtroom, exhibiting how customers might be immersed in sports activities contests from house, in addition to immersive Nationwide Geographic content material that positioned the viewer in the midst of the ocean.

“It is going to permit us to create deeply private experiences that carry our followers nearer to the characters they love,” Iger stated. “This platform will permit us to carry Disney to our followers in ways in which have been beforehand inconceivable.”

The sizzle reel additionally showcased Mickey Mouse springing to life in a front room, a fireworks present from Disney’s theme parks erupting in a kitchen and followers watching Star Wars content material from a planet’s floor.

“We’re so proud to but once more be partnering the best storytelling firm on the planet with essentially the most modern know-how firm on the planet to carry you actual life magic,” Iger stated.