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Broker Spotlight: Alex and Margot Platt, The Platt Group at Compass

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Dealer Highlight: Alex and Margot Platt, The Platt Group at Compass

Title: Principals and broker associates

Expertise: 12+ years as licensed brokers; owned and operated their very own brokerage for 4 years earlier than aligning with Compass

Location: Boca Raton, Florida

Brokerage full title: Compass Florida

Rankings: Persistently ranked within the prime half of the highest 1 p.c of brokers nationwide

Workforce dimension: Now we have 13 brokers on our crew

Transaction sides: +/- 200 transactions per 12 months

Gross sales quantity: In 2022, we had $151,000,000+ in gross sales

Awards: High 50 Compass brokers in Florida, prime 40 crew in Florida, and prime 2 crew in Boca Raton by dimension from The Wall Avenue Journal

What’s an important factor you discovered in class?

Don’t let faculty get in the way in which of your schooling. Faculty is nice for some, however what you actually get out of faculty is the expertise and other people. This can be very vital to community, even at a younger age when in class as a result of you’ll by no means know when you’ll run into them once more and also you need to be sure you left a powerful impression on them.

What’s the most effective recommendation you ever obtained from a mentor or colleague?

In case you may choose and select your purchasers, you’d have none. This can be very vital to provide all purchasers equal consideration and care.

What do too few brokers know that will make their lives simpler?

Relationships with different brokers are extraordinarily vital and so is a powerful social media presence. We achieve this many gross sales with different brokers on properties which have by no means been listed, that wouldn’t occur with out robust relationships throughout the business and a big following on social media.

What was your most memorable transaction?

My most memorable transaction have to be one which we did again in 2019, proper earlier than the COVID pandemic started. My spouse and I do a extremely nice job of retaining our social media updated and all the time posting our newest listings.

We dwell in Royal Palm Polo in Boca Raton, Florida, and Margot had posted a bunch of images of one in every of our off-market listings within the neighborhood. Apparently, our patrons, who have been residing in California on the time, someway discovered our web page and clicked on the put up. The client ended up clicking the Royal Palm Polo location tag and commenced to fall in love with the vibe and magnificence of the properties.

Lastly, the spouse determined to non-public message us on Instagram to ask us if we appreciated the neighborhood and ask some questions. We hit it off instantly and advised them that we do lots of enterprise contained in the neighborhood and would love to point out them round in the event that they ever come down.

Nicely, our patrons from California stated, “We don’t have time to return look and we need to be in RPP. In case you assume one thing particular is obtainable in there, we’ll take it, sight unseen. We belief you!”

The subsequent day an off-market itemizing got here throughout our desk and we despatched it to them figuring out they might like it. They instantly put a suggestion in, and it was accepted.

Quick ahead to at present and the home has actually doubled in worth, and so they have grow to be a few of our greatest pals within the space. The facility of social media is actual. Don’t be afraid to go for it on there and take a look at all the things, even when it feels foolish.