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How To Keep In Touch With Clients In An Authentic Way

Whether or not you’re reaching out to present or previous purchasers or cultivating new leads, authenticity and human connection are important, writes The Company’s Mauricio Umansky.

For my part, the best indicator of an actual property agent’s long-term success is a robust community of genuine relationships — each with colleagues and purchasers. In any case, shopping for or promoting a house is not only one of many largest monetary choices an individual could make, it’s additionally a extremely private expertise.

It’s important in your purchasers to depend on you and belief you, too. Constructing an in depth skilled community is important to each actual property agent’s enterprise. As an agent’s referral community strengthens and expands, so do prospects for constant and long-term success in actual property, no matter exterior components.

In my new guide, The Dealmaker, I share my finest ideas for cultivating genuine, long-term relationships with purchasers — right here, I’m highlighting just a few must-knows. 

Make notes in a manner that works for you

Relating to gathering and recording necessary little particulars about present, former or potential purchasers, I hold most of that data in my head or jotted down in my cellphone’s Notes app. Discover a system that works effectively for you.

Perhaps it’s a small pocket book you are taking to open homes and consolidate information in after potential purchasers full their sign-in sheet. Perhaps it’s voice notes after you meet with them. Perhaps you depend on an assistant that can assist you set up all of your audio and written notes on the finish of the day. Discover a system and put it into motion.

Imagine me, whenever you run into John Smith weeks later and you may recall his identify, his youngsters’s ages and how much dwelling he’s searching for, he’ll be delighted. You’ll have earned his respect and hey, you could have earned your self a brand new consumer. 

This tactic is useful for conserving up-to-date information on present and former purchasers as effectively. It’s all about staying within the know and making it clear to your purchasers that they’re necessary to you. 


One of many greatest errors brokers, and salespeople usually, commit is not paying consideration. Deal with each consumer interplay like a sporting occasion — put together, put on one thing you’re feeling assured in and get your mindset proper. Lock into your conversations along with your purchasers and problem your self to study as a lot new data as you may. 

We’re all human, and we wish to join 

To be able to construct a significant, genuine relationship with a consumer whereby you’re feeling comfy conserving in contact and checking in — even when there’s no exercise on a property or nothing significantly thrilling taking place in a house search — it’s good to domesticate a connection that’s primarily based on genuine curiosity. 

After all, I don’t advise that brokers ask invasive questions, however I encourage you to create real connections along with your purchasers. Ask them about themselves, get them to share necessary particulars about their lives, objectives and desires, and assist them really feel comfy with you. That’s when the magic occurs. 

Create a month-to-month e-newsletter

As an knowledgeable in your native market, it’s best to have loads of fodder for a month-to-month e-newsletter. Most of these communications cannot solely present worth in your present, previous and potential purchasers however they’re an effective way to remain in contact and hold your identify top-of-inbox and top-of-mind. Your e-newsletter is usually a mixture of life-style and actual property information. Do what feels genuine to you.

Contemplate mixing in just a few market-related articles or succinct recommendation with information on the most well-liked eating places, your favourite climbing trails, charitable occasions you’re taking part in quickly or nice podcasts you wish to share. Finish every e-newsletter with an invite to attach — you by no means know what is going to encourage somebody to reply. 

Regardless of the way you select to attach and keep in touch along with your purchasers (and potential purchasers), a very powerful factor to recollect is to come back from a spot of authenticity. Your real care and curiosity will at all times come by — and make all of the distinction. 

Mauricio Umansky is the founder and CEO of The Company in Los Angeles. Join with him on Instagram.