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Keller Williams Rolls Out Updates to Command Tech Platform

The brand new options will permit brokers to automate extra of their work and higher handle their offers, in line with an announcement Tuesday. The objective is to assist brokers amid a difficult market.

Keller Williams introduced a sequence of updates to its Command know-how platform Tuesday, which it mentioned will assist brokers succeed whereas the housing market faces ongoing challenges.

The updates embody lead administration automation, numerous design instruments, a brand new process administration dashboard and a revenue sharing widget, amongst different issues. The Command cell app has additionally been up to date with digital enterprise playing cards, deal administration instruments, and widgets to let brokers handle consumer questions and tour requests.

Chris Cox

In an announcement, Chris Cox — Keller Williams’ chief know-how and digital officer — mentioned the corporate stays “laser targeted on what our brokers need.”

“Our newest capabilities permit our entrepreneurial brokers to thrive within the midst of a difficult market,” Cox added.

Keller Williams first debuted Command in early 2019. In Tuesday’s assertion, the corporate described the platform as a “good CRM-plus resolution.” Its launch was a part of the franchisor’s laborious pivot to know-how — a pivot that additionally included firm co-founder and government chairman Gary Keller saying Keller Williams was a know-how firm.

The agency launched an app-based model of Command in late 2021. In line with the assertion, Command had 139,920 quarterly lively customers as of the top of March. Cox added in Tuesday’s assertion that Keller Williams “is uniquely differentiated from different companies based mostly on the breadth and depth of our know-how.”

The updates to Command come at a tumultuous time for actual property. After the housing market hit all-time highs through the first two years of the coronavirus pandemic, rising mortgage charges in 2022 tamped down demand and considerably slowed gross sales. The market shift has continued till the current, with report low stock taking a toll on purchaser sentiment and to some extent propping up costs regardless of the downturn.

The shift has additionally compelled brokers to battle more durable for offers, and required brokerages to show their worth proposition — together with by demonstrating distinctive know-how. As Inman has beforehand reported, know-how has been a major driver of brokers’ strikes from model to model.

In Tuesday’s assertion, Keller Williams mentioned that its Labs innovation hub is working with brokers to create tech options that improve productiveness and remove “ache factors.”

“As a model,” Cox added within the assertion, “nobody is extra targeted on listening to the voice of the agent and delivering know-how instruments to empower agent companies to develop.”

E-mail Jim Dalrymple II